Positioning Services

All compelling sales materials and proposals require clear positioning–defining in simple but compelling terms who you are, what you do, and how you differentiate from your key competitors.  What are you distinctively  better at that customers value? Positioning requires

• knowing where you are distinctively better than or different from competitors;
• being sure that customers meaningfully value your differentiation; and
• developing differentiation statements that are credibly true from a prospect’s perspective.

We work with your sales and marketing teams to create strategic positioning statements based upon a Brand Audit of your current messaging and that of your competitors. A proposal for a big deal with an enterprise account requires strategic positioning   unique to the situation. 

This service is available as a stand-alone engagement or in combination with proposal writing. Request a callback below to discuss your needs for positioning and our services.